The Productivity Institute

Personal Productivity Solutions to Leverage Your Impact


Five Things You Must Do to Succeed as a Professional Speaker

By: Dr. Donald E. Wetmore

The Professional Speaking Business is one the fastest growing industries in the world. It is a great business to begin part-time and grow into a full-time opportunity, sharing your ideas and touching other peoples’ lives. It is hard work but the rewards can be enormous. I have been a Professional Speaker for the last 18 years. I have made hundreds of presentation to thousands of people from all over the world. I have found that there are five ingredients to developing your own Professional Speaking business.

  1. Select your topic(s). The fewer the better. The marketplace pays a higher premium for the specialist and less for the generalist who “speaks on anything.”
  2. Decide on your venue. Professional speaking can be delivered as seminars, keynotes, or one-on-one consulting. You may want to choose one, two, or all three venues.
  3. Prepare your program, teaching aids, and materials. Research your material well and give it a unique twist that separates you from the rest.
  4. Refine your presentation skills. Practice, practice, practice. The more you do, the better you get.
  5. Develop a marketing plan to secure clients. You can be the greatest speaker in the world, but if you don’t have an audience, you’re not a speaker.

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Dr. Donald E. Wetmore

Certified Executive Coach, Consultant and Trainer
Author, “Organizing Your Life” and “The Productivity Handbook”
Productivity Institute
Personal Productivity Solutions to Leverage Your Impact
127 Jefferson St.
Stratford, CT 06615
(203) 386-8062
(800) 969-3773
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