By: Dr. Donald E. Wetmore
The Professional Speaking Business is one the fastest growing industries in the world. It is a great business to begin part-time and grow into a full-time opportunity, sharing your ideas and touching other peoples’ lives. It is hard work but the rewards can be enormous. I have been a Professional Speaker for the last 18 years. I have made hundreds of presentation to thousands of people from all over the world. I have found that there are five ingredients to developing your own Professional Speaking business.
- Select your topic(s). The fewer the better. The marketplace pays a higher premium for the specialist and less for the generalist who “speaks on anything.”
- Decide on your venue. Professional speaking can be delivered as seminars, keynotes, or one-on-one consulting. You may want to choose one, two, or all three venues.
- Prepare your program, teaching aids, and materials. Research your material well and give it a unique twist that separates you from the rest.
- Refine your presentation skills. Practice, practice, practice. The more you do, the better you get.
- Develop a marketing plan to secure clients. You can be the greatest speaker in the world, but if you don’t have an audience, you’re not a speaker.
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Dr. Donald E. Wetmore
Certified Executive Coach, Consultant and Trainer
Author, “Organizing Your Life” and “The Productivity Handbook”
Personal Productivity Solutions to Leverage Your Impact
127 Jefferson St.
Stratford, CT 06615
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